![](https://img.etimg.com/thumb/msid-110025109,width-1070,height-580,overlay-economictimes/photo.jpg)
A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad shows a hydraulic press crushing just about every creative instrument artists and consumers have used over the years — from a piano and record player, to piles of paint, books, cameras and relics of arcade games.