Onida was trending on Twitter this weekend but it wasn’t because the brand made any announcement. It was a trip down memory lane for 90s kids, after one user triggered a storm of nostalgia by sharing Onida’s famous ‘devil’ ad on the social network. Although the world has moved on to binge-watching series on Netflix and Amazon Prime, TV time was often family time in the 90s and so we still reminisce not just about the shows but also the ads we saw back then. And one advertisement that almost every 90s kid can recall is the Onida TV commercial, featuring a ‘devil’.
On Sunday, a Twitter user, @srivstawa, shared a photograph of Indian actor Ashish Chaudhary, who once featured in the Onida commercial as the devil. In this picture, the devil has long green-coloured nails, is bald and has horns on his head.
“This belongs to a TV commercial from early 90’s. I was scared of him. Any guesses?” Rishab asked — and he tapped into a rich vein of nostalgia on Twitter.
This belongs to a TV commercial from early 90’s . I was scared of him????????
Any guesses ? ???????????? pic.twitter.com/6AIiBXWs12
— Rishabh ???????? (@srivstawa) June 27, 2021
The tweet went viral, for the photograph reminded everyone of the time they sat in their bedrooms and drawing rooms with their families and watched TV.
Twitter users shared their memories from the time the ad aired on TV. Some pointed out that much before Ashish, it was David Whitbread, who featured as the Onida mascot, a devil. “David Whitbread was the original “Devil” in Onida Ads,” recalled a Twitter user, @Kashif_DXB_KNN.
David Whitbread was the original “Devil” in Onida Ads pic.twitter.com/iFhspMsZLc
— Esperanza !!! ???? (@Kashif_DXB_KNN) June 27, 2021
Another user, too, reminded users that actor Ashish came much later and “David Whitbread was original Devil of early 90s.”
Ashish came in much later…David Whitbread was original Devil of early 90s…. pic.twitter.com/PTJnSDcPLj
— Varadraj Adya (@varadadya) June 27, 2021
Twitter user @sunita1712 shared this video of the first ad and said: “It was as scary as hell.”
The first one wasn’t Ashish Chaudhary. It was scary as hell. pic.twitter.com/c9PY5oih6o
— Sunita ସୁନିତା ಸುನೀತಾ ???????? (@sunita1712) June 27, 2021
And then some people recalled how they or their parents bought the Onida TV.
My family bought Onida color TV 21″ in 1997 for 22k. We still watch TV on the same set. Replaced motherboard once for 3k and we still don’t have any modern panel.????
— ImP1 (@AFC_Chill) June 27, 2021
First TV ..
My father bought this TV to watch FIFA world cup 1994. We became owner of ONIDA TV long back .
— Hemanth (@Hemanth27970214) June 27, 2021
I actually enjoyed their ads
Bcoz it was the 1st TV we had, we only changed it a few years ago, it lasted quite a long time & we changed it only coz we wanted flat LED screen.
I’d probably still buy an ONIDA TV out of nostalgia if a good product comes into market.
— Deccan☯मराठी (@Deccan69Marathi) June 27, 2021
“Very fond memories with Onida tv. My brother was adamant to watch the India Pakistan match in stadium in Chennai but we didn’t have tickets and he was just kicking all the things and throwing tantrums,” wrote @uniqneel. “My uncle went to viveks and immediately bought tv for him to watch match.
Very fond memories with onida tv
My brother was adament to watch india pakistan match in stadium in chennai but we didnt had tickets and he was just kicking all the things and throwing tantrums. My uncle went to viveks and immediately bought tv for him to watch match.
— Nilesh???????????? (@uniqneel) June 27, 2021
Here are some more reactions:
These users shared pictures of Onida TV sets they were still using.
My Onida Tv
Still in working condition ???????????? pic.twitter.com/NUczvrK8mF
— Incredible India (@0606umashankar) June 27, 2021
We bought this at 1996 for around 20 k I remember pic.twitter.com/Lb5v5TmCq5
— kishoreAhmed (@kishoreahmed27) June 27, 2021
It feels like it’s been there for 100 years. This still works fine. pic.twitter.com/QW9WAfkUWy
— Venkatesh S Patil | वेंकटेशः | ???????? (@VenkateshSPati3) June 27, 2021
I still have Onida TV at my home – 25 years – working absolutely fine, needed only one repair with the remote system.
— Sourabh (@SourAbyss) June 27, 2021
Are you a 90s kid? What are your fond memories from the time you spent with your family and watched TV? Let us know if you, too, were scared of the Onida devil.