The Pune-based software services firm rolled out the new strategy at the start of this fiscal, three months after Bhutoria took charge as CEO.
“We are now in the process of operationalising and executing upon that strategy,” he said.
Earlier, Zensar Technologies operated in three verticals and two key service lines across three core geographies. It’s new thrust is on experienced services, advanced engineering services, data engineering and analytics, application services and digital foundation services. The new strategy will tap into areas where clients are starting to invest. It has been operating in the area of digital foundation services for some time and has a healthy demand pipeline at present.
Zensar has also created a set of 21 playbooks, which are a crystallised set of services it will deliver to clients. “This takes the ambiguity out of the equation and makes it clear what services we can bring to our clients,” Bhutoria said. “The client value proposition is specific, well defined and helps sharpen our conversation with the client.”
The execution is based on four key pillars—sales expansion, talent expansion including expansion of geographies, strategic partnerships and acquisitions.
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A few months ago, Zensar
acquired data engineering and advanced analytics firm M3bi, giving it access to advanced engineering and data engineering services, with strong clients in each category. Bhutoria said going forward, all acquisitions would fit into one of the five select focus areas, bringing in either additional capabilities or market presence.
Under the new strategy, Zensar will pursue two kinds of partnerships, strategic partnerships with hyperscalers and platforms like Oracle, and growth partnerships, where it will work with a partner to serve a client. Over time, some of these could evolve into strategic partnerships, said Bhutoria.
At present, Zensar is working with seven firms as a strategic partner.
While the focus will remain on the three geographies—North America, the United KIngdom and South Africa—it currently operates in, Bhutoria said that the company is also exploring adjacent markets. The UK team has started exploring opportunities in continental Europe, in countries like the Netherlands, Switzerland and Germany.